FREE Report:

SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

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San Francisco Trade Shows

San Francisco Trade Shows are held at The Moscone Center, San Francisco's premier meeting and exhibition facility.

The Moscone Center now has over 2 million square feet of building area hosting over 700,000 square feet of exhibit space with 106 meeting rooms, and nearly 123,000 square feet of lobbies area.

New facililites for San Francisco Trade Shows were added in 2001 with Moscone West.

Today's Moscone Center is a collection of facilities covering more than 20 acres on three adjacent blocks.

It is centered in the 87-acre Yerba Buena Center redevelopment district in a neighborhood of hotels, theaters, restaurants, museums, galleries, housing, parks and urban recreation centers.

For more information on San Francisco Trade Shows click here.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

List Your Specific Measurable Goals

Goals seem easy. You think everyone has them. BUT. I ask the question. "What are your key show goals?"

It never fails to amaze me that marketing teams don't have them.

Even worse, if I ask the same question of the 10 people flying in from around the country to participate in the show. They don't know either.

How would you expect them to maximize this marketing opportunity when they don't know where the end zone is?

Develop specific expected tradeshow results. State how you know you will have achieved your show results. It could read. "We expect 55 qualified sales leads from this show" or "We expect 12 media interviews" or "We expect to meet 10 new CEO's in our industry."

Be specific. Write them down. Send them out.


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