San Francisco Trade Shows
San Francisco Trade Shows are held at The Moscone Center, San Francisco's
premier meeting and exhibition facility.
The Moscone Center now has over 2 million square feet of building
area hosting over 700,000 square feet of exhibit space with 106
meeting rooms, and nearly 123,000 square feet of lobbies area.
New facililites for San Francisco Trade Shows were added in 2001
with Moscone West.
Today's Moscone Center is a collection of facilities covering more
than 20 acres on three adjacent blocks.
It is centered in the 87-acre Yerba Buena Center redevelopment
district in a neighborhood of hotels, theaters, restaurants, museums,
galleries, housing, parks and urban recreation centers.
For more information on San Francisco
Trade Shows click here.
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
List Your Specific Measurable Goals
Goals seem easy. You think everyone has them. BUT. I ask the question.
"What are your key show goals?"
It never fails to amaze me that marketing teams don't have them.
Even worse, if I ask the same question of the 10 people flying
in from around the country to participate in the show. They don't
How would you expect them to maximize this marketing opportunity
when they don't know where the end zone is?
Develop specific expected tradeshow results. State how you know
you will have achieved your show results. It could read. "We expect
55 qualified sales leads from this show" or "We expect 12 media
interviews" or "We expect to meet 10 new CEO's in our industry."
Be specific. Write them down. Send them out.
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