New York Trade Shows
Information and Tips
New York Trade Shows are some of the best around. Mostly because
they are BIG. Anything held at the Jacob Javitz Center is going
to be large.
Not only do you have your choice of three airports (none of which
is my favorite) to choose from, but you have literally hundreds
of hotel choices. In New York your best bet for transportation is
to have a driver availible for you or just work on straight cabs.
Its not overwhelming to drive in New York but you may end up with
a three day parking tab which, at $40 per day, can be suprising!
Of the New York Trade Shows we participated in the Jacob Javitz
Center the PC Expo in June was one of the most interesting.
Specific Information on New York
Trade Shows - click here.
Trade Show Marketing Tip
What can you do with key suppliers, partners, or customers after
show hours which is unique and different.
New York of course allows you to participate in numerous activities
and events but one secret is to do something no one else can generally
do. Tickets to the Yankees is not too hard, broadway plays the same.
Here's an idea to get you thinking.
One of the New York Trade Shows we attended PC Expo on June and
had our new sales team of 3 with us. We were also meeting and working
on a new strategic alliance so we wanted to get some time to build
One of my reps was Turkish so we found the best Turkish restaurant
in New York and got a private room at the back. Once we were there,
we had the owner, his wife, their cousin, and the chef all coming
to our table to talk and laugh and ensure we had a wonderul time.
I didn't follow the language but we were made to feel very at home.
Why did this work?
Did it cost a fotrune? NO.
Was it unique and different? YES.
Our alliance prospect had never felt so comfortable at a dinner
like this. We were strangers in a strange city (couldn't help this
one!) but we felt like family that had been away for awhile.
This event cememted our relationship and raised the bar for our
competition to match.
When we met with them in their home city, this dinner was still
a topic of conversation.
I am always interested in stories you have of things that were
'unique and different' AND didn't break the bank.
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