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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

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Miami Trade Shows

Miami Trade Shows are held at The Miami Beach Convention Center which is located in the heart of Miami Beach.

The Miami Beach Convention Center has hosted the Republican National Convention from 1972, and recently, both the Republican and Democratic National Conventions. Cassius Clay won his first title there in 1964.

In 1990 the facility doubled in size. With recent telecommunications infrastructure upgrades an high-tech capabilities it is now a leader in the meetings industry.

2001 saw new carpeting and a color upgrade to both the interior and exterior of the building. Some major Miami Trade Shows held at the Miami Beach Convention Center have included the Shriners, NATPE for the television and movie industry, POW WOW for the travel industry, the Professional Convention Management Association's Annual Meeting, IAEM for the exposition management industry, and various high-tech medical conventions.

Most notably, the inaugural Microsoft Global Briefing - July 2001, a major sales and technology meeting of Microsoft employees worldwide, utilized the entire Miami Beach Convention Center and Jackie Gleason Theater. Major Miami Trade Shows also include the Fine Jewelry Show (twice a year), Graphics of the Americas and Seatrade Cruise Shipping Conference/Expo.

Popular annual consumer events include the Miami International Boat Show, the South Florida Auto Show, Art Miami, Baby Faire, Home Design and Remodeling Show and the Original Miami Beach Antique Show.

Heading into the 21st Century, the Miami Beach Convention Center continues to be a popular site for major Miami Trade Shows and Conventions, especially those international in scope and nature.

For more information on Miami Trade Shows click here.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Plan Your Year's Announcements

One of the best reasons to attend a trade show is to make a product announcement.

You have customers there. You have prospects there. You have strangers (who may be qualified prospects there). Your business partners and key suppliers may be there. You have media and analysts there. (this is BIG) And, if you are good you have your competitors there (and they are unprepared for your announcement!)

So shows are great places to make a product announcement or upgrade. Every year at the CES Bill Gates make big announcements and has the whole world focused on it.

Don't you think that his organization is working from the show date backward in their planning.

If you plan to attend multiple shows make sure you make a list of planned company milestones and announcements such as product launch, merger/acquisition, market research, pricing action and partner announcements.

Which ones match a show date?

Set your timeline and work from the trade show backwards.


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