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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

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Los Angeles Trade Shows

Los Angeles Trade Shows are held at the Los Angeles Convention Center located in downtown Los Angeles. The Staples center is right next door.

Currently the Convention Center has over 720,000 square feet of exhbiting space including 64 meeting roms and a 299 seat theater.

The Los Angeles Convention Center has one of the most spacious lobbies with an very open atrium design and tons of glass.

During 2000 and 2001 the Center hosted over 2.6 million vistors.

For specific information on which Los Angeles Trade Shows are approaching click here.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Add up the Numbers.

Calculate total trade show costs. Make a budget for your show. Take a look for more effective or efficient ways to attend.

Seems simple. Right?

Of course you counted the freight. And the duty for shipping to France? And all the staff you have planned? The new graphics? The special giveaways?

The surcharges for missing some deadlines?

You get my point.

You will have lots of room to see a $10,000 show budget turn into more. I saw an article recently which suggested you keep 4% of your budget as a guideline for travel.

I know I can't get two people to New York and back for that.

Be realistic. Pretend you will miss some deadlines and pay the higher rate.

Pretend you will need to replace something in the show city.

As you run more shows you will learn to count all the items and be a better forecaster.


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