Display Tips Used by the TOP trade show marketing Pros to drive scores
to your display, acquire tons of qualified leads, close more sales
. and save a
From the desk of Mitch Tarr
Wednesday, January 15, 2009
You’re looking at
trade show marketing ideas for an upcoming trade show. They
around you. You see them in brochures, at the show, or hear
from show sales reps.
The question is:
"Which trade show marketing idea will work for you and
Maybe you are looking for your
first show to exhibit at.
You may have even
tried exhibiting and preparing to quit because you haven’t
got the results you expected
Or even worse, you think
everyone is writing orders like crazy from trade show marketing but you
aren’t. You think you
are being left behind and don’t know where to look to solve
You have probably spent more
money on trade show exhibiting than you need to without even knowing it!
are not alone in this.
Many companies plan
and execute trade show strategies, without even thinking about them. Many spin their wheels
making common mistakes and not even knowing it.
But let me ask you this.
How much money do you expect you
should spend at a show?
And what should
happen as a result of spending that money?
You would be
surprised how many companies continue to go to shows with a terrible
return on their show investment simply because they have an
impression that their customers will think poorly of them.
They go back year after year.
Is that you?
If it is, you are not alone. When I ask people why they
are exhibiting in a particular show they often answer;
“because we always have.”
You don’t know what you don’t
Should you spend $1,000 or
or $50,000 for your show budget?
It seems when it comes to shows,
the same payback that is expected from other marketing resources like
direct mail, online marketing, and print advertising goes out the door.
Specifically. . .
What is the measurable result
you will get by going in a show? Be
specific. List it
You might be surprised how hard
this is to do. If it is, you may not be as clear on your show
goals as the most successful exhibitors.
was just like you.
my career as a VP Marketing or VP Sales, my teams attended dozens of
We did it the
sent the booth, worked the floor, and had oodles of cards to show at
the end of it. We spent a fortune.
like many others, we had a weak follow up plan, we missed deadlines
because we were busy, we didn’t capitalize on each
opportunity to maximize the results, or we got too busy on the next
event to make each one deliver better and better results.
handed the leads over to sales and waited for the results.
Often they were disappointing.
discovered a framework for making trade show ideas for marketing work.
I read everything I could from the ‘experts’. I talked to exhibitors at
show after show. And
I found what works. I
discovered it was even possible to exhibit at a trade show, and not
spend a dime!
found where people wasted way too much money.
I found where companies were focused on the
wrong things. I
learned which show services you should use-and which ones to avoid!
learned how to use the show to create buzz, to make a trade show into
an event, to use the media to get your message out.
that, every show we did, we were the talk
of the show. We had people coming to our booth saying they
were directed here from other booths!
Increased trade show marketing
skills equals increased sales!
you simply learn how successful exhibitors do it, you can improve
your results. You do not need to increase your show
budget to do this.
show marketing is what we love now. These are the lessons I learned
transformed the trade show result for my companies.
example. . .
were able to go from finding 823 unqualified leads which turned into
nothing to finding the 42 QUALIFIED leads that turned into business!
A success story.
was the VP marketing for a software company and we exhibited at Comdex
in Las Vegas in a 20’ by 50’ booth.
We sent 14 people to
Vegas for 7 days.
We had a custom booth designed and printed $5
corporate brochures by the thousands.
can imagine our booth as we had the staff scanning badges and handing
out brochures as fast as they could for 5 full days.
net result… we returned to our office with a database of
over 823 contacts. (That
means we also handed out over $4,500 of brochures)
We took the list back to our office.
very first step we went through was to start calling each
and every name on the list in order to qualify them for our
know how this story ends. We
called and called and called and got tired of calling and had poor
results. These hot leads
got cold real quick.
simply they weren’t qualified.
The next year, we made one change. We instructed the booth
staff, that they could only take a business card if they met someone
that met three very important criteria.
other words, we QUALIFIED our prospects on the show floor.
received 42 qualified leads. We
contacted them immediately after the show and our conversations were
very focused. What
were their specific needs and could we meet them?
what? Our results
were dramatically different. We
now had prospects in the funnel. We
made sales! Sooner
rather than later.
Why? We did the one thing that
most people don’t plan on doing and therefore don’t
get around to doing.
qualified our prospects . . .at the show!
only did we spend less money ($4,500 on brochures, the cost of the
scanner, but most importantly the 823 phone calls from our most
resource-blue suit sales reps) but we got better sales results.
why I wrote this book. To
distill this type of experience down into a series of building blocks
that will tell you specifically
how to plan, execute and measure the results of trade show marketing.
what's in The World's
Greatest Trade Show Marketing Guide.
get 114 concise pages of specific action items and
real-life examples to add to your
"How To" strategies
to handle pre, post, and during actions to save you time,
money, and energy.
Discover the 10 obvious things
NOT to do at shows . . . and 5 not-so-obvious ones that are
killing your results.
Learn where to find shows that
meet your needs.
3 things you have to do in order
to plan for your show.
How to calculate the right
amount to spend on a booth and on a show..
ways to save money on executing your show -- and not pay any
unnecessary late charges.
How to beat your competition to
Learn why you have to
qualify your prospects and the best way to do it for your
Discover what a 'trade show Swiss army knife is"
- and why you need one!
the most important design criteria is for your display signage and how
to stop people in their tracks.
Learn the awful truth
about draw prizes - and why they shouldn't cost you a dime.
Make sure you are not one of the
76% of people that do NOT follow up
after the show by doing this.
Learn how to get the most
preferred location you can from the event manager-and increase your
foot traffic by doing so.
how to get the media to drop by your booth-and interview you when they
Discover how to meet
the top VP's on your prospect list.
Get an easy to follow guide to
what to do to prepare for an upcoming show..
Why you shouldn't break down
your booth one second before the closing
Find out if your are spending
up to 10 times too much on your printed marketing materials.
whether to rent
or buy your trade show booth.
Learn If used trade
show booths could work for you.
. and there's more . . . MUCH MORE!.
Which factors to consider when choosing a location
What tools to use to attract crowds
to your booth
When to use hospitality suites
How to use your executive to make more sales
How to exhibit at a show FOR FREE!
When you should consider not even taking a booth
Why to consider taking booth space - last
minute to save money
Trade show ideas to qualify clients
How to remove the 'time wasters' that can't buy
How to keep your staff 'up' for their booth duty
Why you should make your sales reps
take coffee and lunch breaks
How much is this information worth?
how much would you expect to pay to learn the secrets of the best and
most successful trade show marketing execs on the planet?
you increased your number of leads by 10% how many more leads would
if you doubled the number of leads you could get?
if you determined to not exhibit at a show that gave you little to no
sales results? How
much would you save? $1,000?
you save $1,000 in a year by using ONE of these trade show marketing
if you were able to close 10 more deals from follow-up skills learned
in this book? What
would that be worth to the bottom line?
To you making your annual quota?
if you could double your number of leads AND double the number of
closes from those leads?
is a 400% improvement!
have priced The World’s Most Powerful Trade Show
Marketing Guide at $39.95!
right $39.95! Just one tip from this
ebook can pay for itself many times over.
Using These strategies and receive your bonuses In The Next 5 Minutes...
don't wait! Claim your copy of The World's
Most Powerful Trade Show Marketing Guide which
includes your two bonuses right now...
don't forget: To receive the TWO Bonuses valued at $78,
but yours FREE, claim your copy today.
before have these proven tactics and strategies been outlined so
clearly . . so concisely . . . as they are in this offer.
the material in this book and take up to one full year to participate
in a show. Try as
many of these strategies in your marketing as you like.
if you aren’t fully satisfied, for any reason, or the content
doesn’t live up to your expectations, just return the book
and I’ll refund your entire payment.
won’t be out of pocket one penny!
All the risk is on my shoulders. This way, you will know you
absolutely can use the material from the book and get the results you
look forward to hearing from you.
you trade show marketing success!
Tarr - Vancouver BC.
your copy today and I will include this bonus..
#1 Value of $49
order to execute a successful show, you will need a plan. And one of the best ways
to have a plan is to work from a detailed checklist.
I will include a detailed checklist in MS
Excel format that you can use to plan your shows again and again. How long would it take you
to create your own show checklist?
#2 Value of $29 dollars.
Trade Show Ideas is a report which helps you to be focused on the results you
not the steps to take. Here are 77
unique ideas you can select your show objectives from. Solve
the problem of having too many unrelated goals. This report
teaches how to pick the top 3 objectives for your show from 77
different possible goals.
yours to keep, even if you return the book!
a consultant I charge over $150 per hour to help companies with their
trade show plan. You will everything you need on this
checklist to build out your own plan -- and its included with the book.
are show managers, exhibit halls, travel requirements, staff training,
booth designers, booth suppliers, apparel suppliers, printers,
technical staff, demonstration products, shippers, logistics,
give-away, customers, prospects and of course competitors to deal with.
here to order The World's Greatest Trade Show Marketing Guide Now!
P.P.S. There is no other place
where you can get over 147 strategies to supercharge your show results,
a detailed checklist to ensure you make your deadlines and a list of
trade show marketing ideas at this price.