Detroit Trade Shows
Detroit trade shows are mainly held at the COBO Conference/Exhibition
Center. Michigan's World Class meeting and convention facility.
The 2.4 million square foot center on the bank of the Detroit River,
is the centerpiece of downtown Detroit's Civic Center.
COBO Center offers elegant banquet rooms and over 80 meeting rooms
totaling 178,446 square feet equiped to accommodate capacities from
30 to 10,000.
COBO Center also boasts one of the largest contiguous exhibit floor
space in North America and two adjacent arenas (COBO Arena and Joe
COBO is physically linked to all downtown Detroit hotels and entertainment
districts by the Detroit People Mover, the only elevated railway
system of its kind in the United States.
COBO Center has a proven track record of handling international
events like the following Detroit trade shows: International G-7
Job Summit, the annual North American International Auto Show, the
annual Society of Automotive Engineers International Congress, and
frequent national eventslike visits by the President, the Vice President
and foreign heads of state.
The COBO Conference/Exhibition Center works with City of Detroit
departments such as Transportation, Parking, Police, Airport, County,
State and Federal agencies, Detroit's corporate community, and the
Detroit Metro Convention and Visitors Bureau to ensure the success
of events at our facility.
For more information on Detroit Trade
Shows click here.
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Plan Your Year's Announcements
One of the best reasons to attend a trade show is to make a product
You have customers there. You have prospects there. You have strangers
(who may be qualified prospects there). Your business partners and
key suppliers may be there. You have media and analysts there. (This
And, if you are good you have your competitors there (and they
are unprepared for your announcement!)
So shows are great places to make a product announcement or upgrade.
Every year at the CES Bill Gates make big announcements and has
the whole world focused on it.
Don't you think that his organization is working from the show
date backward in their planning?
If you plan to attend multiple shows make sure you make a list
of planned company milestones and announcements such as product
launch, merger/acquisition, market research, pricing action and
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