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Truss Tradeshow Booth What is a Truss Tradeshow Booth? Truss tradeshow booth options are increasing at an increasing rate. You can find lots of options to choose from. You will find them made from steel or aluminum and all of the leading manufacturers produce them. A truss tradeshow booth looks a lot like a girder system you would see if you saw a building being constructed. Some Pros and Cons of Truss Systems One of the biggest advantages of a Truss System is the flexibility of your configuration. You can design for many size booths from 10' x 10' to 50' x 50' and every configuration in between. Because of this flexibility you also have scalability. If you are planning on growing you can add to your configuration as time goes by and essentially build your booth over time. Set up of a truss tradeshow booth is usually pretty fast and easy however they can be heavy and bulky. That will have an effect on your shipping costs. They lend themselves to extensive use of lighting so you can use lighting as an attraction and highlight method. They do tend to be very durable which extends the life of your booth as well. If you plan and execute many shows this can be financially attractive. The top booth manufacturers sell custom units but don't be afraid
to evaluate rental options either. You simply have to invest in
signage and a well planned booth layout can be much easier to run
you show. Trade Show Marketing TipFrom here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide. Call a Customer Contact your ideal and best customers and ask them what shows they attend to stay abreast of the industry and make buying decisions. They may surprise you by identifying a regional conference or an industry trade show you weren't aware of. Customers often notice that you take the time to be in step with them. You may just have earned a few respect points by making the call. It will happen that you will know more about the possible shows to attend than they do, and suddenly they are asking for your advice! Everything you can do to differentiate yourself can and will make a difference. Ask your customers to help with your list.
Recent Trade Show Marketing NewsMATERIAL WORLD ADDS WEST COAST EDITION IN FALL ?0918 Jul 2008 at 4:02pm “Material World West” Brings Global Fashion, Style Production Event To Los Angeles Convention Center / September 30-October 2, 2009 Urban Expositions and the American Apparel & Footwea... REGION?S FIRST ?GREEN? EXPO COMES TO SHREVEPORT 16 Jul 2008 at 12:54pm SHREVEPORT, LA-The “Everything Green Expo,” the Ark-La-Tex region’s first show focusing on green initiatives will debut at the Shreveport Convention Center on August 22-24. The annou... Quality Expo Moves to Charlotte 19 Jun 2008 at 4:37pm Canon Communications announced that its biennial Quality Expo Detroit show will move from Novi, Mich., to the Charlotte Convention Center in Charlotte, N.C., to collocate with Canon-produced ATX (Auto... Red 7 Media Launches Green Event Summit 5 Jun 2008 at 11:31am Conference to bring together representatives from the entire event industry to learn what it means to be green. June 12-13, Sheraton Palace Hotel, San Francisco NORWALK, CT ? (March 17, 2008): Red 7 M... D&D Expositions Announces Three New Consumer Home Shows 5 Jun 2008 at 9:45am Top Home Show producer Joyce Mockus set to bring back Home & Garden Shows to Philadelphia region. Philadelphia, PA - For the past 25 years, Joyce Mockus has been a behind-the-scenes fixture at som... display by CaRP
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