Truss Tradeshow Booth
What is a Truss Tradeshow Booth?
Truss tradeshow booth options are increasing at an increasing rate.
You can find lots of options to choose from. You will find them
made from steel or aluminum and all of the leading manufacturers
A truss tradeshow booth looks a lot like a girder system you would
see if you saw a building being constructed.
Some Pros and Cons of Truss Systems
One of the biggest advantages of a Truss System is the flexibility
of your configuration. You can design for many size booths from
10' x 10' to 50' x 50' and every configuration in between.
Because of this flexibility you also have scalability. If you are
planning on growing you can add to your configuration as time goes
by and essentially build your booth over time.
Set up of a truss tradeshow booth is usually pretty fast and easy
however they can be heavy and bulky. That will have an effect on
your shipping costs.
They lend themselves to extensive use of lighting so you can use
lighting as an attraction and highlight method.
They do tend to be very durable which extends the life of your
booth as well. If you plan and execute many shows this can be financially
The top booth manufacturers sell custom units but don't be afraid
to evaluate rental options either. You simply have to invest in
signage and a well planned booth layout can be much easier to run
Trade Show Marketing Tip
From here on in you are reading an excerpt from The
World's Most Powerful Trade Show Marketing Guide.
Call a Customer
Contact your ideal and best customers and ask them what shows they
attend to stay abreast of the industry and make buying decisions.
They may surprise you by identifying a regional conference or an
industry trade show you weren't aware of.
Customers often notice that you take the time to be in step with
them. You may just have earned a few respect points by making the
It will happen that you will know more about the possible shows
to attend than they do, and suddenly they are asking for your advice!
Everything you can do to differentiate yourself can and will make
Ask your customers to help with your list.
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