Truss Trade Show Booths

Truss trade show booths recently in the news. I read an article about a wireless company that had used a 50 x 50 booth and was now selling it for pennies on the dollar - used!

Does this happen often?

Yes. Too often.

You may be in the stages of planning your show strategy and find a truss trade show booth sales rep talking to you about the great benefits of using this great technology.

And make no mistake the benefits of truss trade show booths are quite compelling.

But before you pull the trigger on a big booth upgrade, make sure you have the long term implications thought out.

(Or have you even thought of reconfiguring someone else's used tradeshow exhibit?)

Click here to read more pros and cons of truss trade show booths.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Plan Your Year's Announcements

One of the best reasons to attend a trade show is to make a product announcement.

You have customers there. You have prospects there. You have strangers (who may be qualified prospects there). Your business partners and key suppliers may be there. You have media and analysts there. (This is BIG)

And, if you are good you have your competitors there (and they are unprepared for your announcement!)

So shows are great places to make a product announcement or upgrade. Every year at the CES Bill Gates make big announcements and has the whole world focused on it.

Don't you think that his organization is working from the show date backward in their planning?

If you plan to attend multiple shows make sure you make a list of planned company milestones and announcements such as product launch, merger/acquisition, market research, pricing action and partner announcements.

Which ones match a show date?

Set your timeline and work from the trade show backwards.