Tradeshow Tabletop Displays in Detail
How to make your booth look professional using tradeshow tabletop
You are a new exhibitor and wonder how to use tradeshow tabletop
You have a show coming up or . . .
You have done a few shows in the past and are now looking for something
more powerful to help sell your product.
First - Less is More.
Think like a retailer. How do I avoid clutter?
Often you will think that the best way to organize your tabletops
is to simply take what material you have and insert them in a tabletop
But before you simply order a product for your booth, take a quick
step back and review what marketing material you are using.
Second - Consider using less materials
Often a better solution is to create a new marketing tool which
replaces the $3.00 corporate brochure, the product brochure, the
media kit, and the company newsletter.
This forces you to think about your audience, your targeted audience,
your show goal and the sales process to meet your show goal.
If your marketing materials don't line up to meet these goals,
then organizing them in a world class tradeshow tabletop display
may not be the answer.
Consider a show-specific piece to work with a display.
Third - Stay on brand
Your trade show look will have a particular style to match your
company brand (ideally).
But, if you are going to add a tabletop display, then add something
that matches your brand.
Is it metal? Is it acrylic? Is it wood?
If something looks great in a catalogue it will look great on a
table - if it matches your current look. If it looks out of place,
it won't add to your marketing but may even detract from it.
Fourth - Don't break the time bank.
Of the 102 detail line items you need to do on time to get a show
done well, this one doesn't need to be a large portion.
Think about the return this item can give you.
If it doesn't materially change the results for your show, you
should spend a small, small amount of time on it.
Too often I see clients agonize over an item like this and spend
way more time than it is worth selecting and making a decision on.
That is what is great about the internet. Make a decision, do some
homework, make a selection and get back to the key things that will
make your show a success.
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