Tradeshow Promotional Items Planner
Tradeshow promotional items or SWAG as they are often called is
BIG business.
BIG business of course if you are the company which makes the items
for tradeshow promotion.
Most of the time companies plan for shows and spend cycles thinking
about which items are tbe 'coolest' or 'most leading edge' but most
don't spend the time to discover how an item can fit into a company
brand or show plan.
Follow some of these simple guidelines for selecting tradeshow
promotional items and your will get better show results.
Selection Criteria
Why?
Why would we select a certain item for our show?
This is usually the most in-depth a tradeshow marketing manager
will go in assessing how these items will work for you.
But I don't think the why question is good enough.
Last show I went to in Seattle in 2004 had 85 exhibitors. As an
experiment, I counted how many had pens as their main tradeshow
promotional item. Can you quess?
I picked up 22 pens. All were very nice. No one objected to me
just walking up and picking up a pen . . . and I kept on walking!
So two observations. 1: The pen didn't keep me in the booth. 2:
There is nothing different in one pen from the other. Marketing
sameness! (BTW, that's a bad thing!)
I found some great online sources for unique trade show marketing
ideas. Some are crazy - some are top quality.
Click here to take a look for tradeshow
promotional items!
Ask these 5 killer questions of yourself and your promotional company
to ensure you are getting the best return on your show budget.
- How will this item support our show goal and measurable return?
- How much of my overall show budget is going towards this item?
- Is this item different from what my competitor offered at the
last show? Better than?
- What else could I do with this money to support the measurable
goals? Review them and consider alternatives.
- Who would notice if I didn't have this in the booth?
Recent Trade Show Marketing News
MATERIAL WORLD ADDS WEST COAST EDITION IN FALL ?09
18 Jul 2008 at 4:02pm
“Material World West” Brings Global Fashion, Style Production Event To Los Angeles Convention Center / September 30-October 2, 2009
Urban Expositions and the American Apparel & Footwea...
REGION?S FIRST ?GREEN? EXPO COMES TO SHREVEPORT
16 Jul 2008 at 12:54pm
SHREVEPORT, LA-The “Everything Green Expo,” the Ark-La-Tex region’s first show focusing on green initiatives will debut at the Shreveport Convention Center on August 22-24. The annou...
Quality Expo Moves to Charlotte
19 Jun 2008 at 4:37pm
Canon Communications announced that its biennial Quality Expo Detroit show will move from Novi, Mich., to the Charlotte Convention Center in Charlotte, N.C., to collocate with Canon-produced ATX (Auto...
Red 7 Media Launches Green Event Summit
5 Jun 2008 at 11:31am
Conference to bring together representatives from the entire event industry to learn what it means to be green. June 12-13, Sheraton Palace Hotel, San Francisco
NORWALK, CT ? (March 17, 2008): Red 7 M...
D&D Expositions Announces Three New Consumer Home Shows
5 Jun 2008 at 9:45am
Top Home Show producer Joyce Mockus set to bring back Home & Garden Shows to Philadelphia region.
Philadelphia, PA - For the past 25 years, Joyce Mockus has been a behind-the-scenes fixture at som...
display by CaRP
|