FREE Report:

SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

First Name:

E-mail Address:


Tradeshow Promotional Items Planner

Tradeshow promotional items or SWAG as they are often called is BIG business.

BIG business of course if you are the company which makes the items for tradeshow promotion.

Most of the time companies plan for shows and spend cycles thinking about which items are tbe 'coolest' or 'most leading edge' but most don't spend the time to discover how an item can fit into a company brand or show plan.

Follow some of these simple guidelines for selecting tradeshow promotional items and your will get better show results.

Selection Criteria


Why would we select a certain item for our show?

This is usually the most in-depth a tradeshow marketing manager will go in assessing how these items will work for you.

But I don't think the why question is good enough.

Last show I went to in Seattle in 2004 had 85 exhibitors. As an experiment, I counted how many had pens as their main tradeshow promotional item. Can you quess?

I picked up 22 pens. All were very nice. No one objected to me just walking up and picking up a pen . . . and I kept on walking!

So two observations. 1: The pen didn't keep me in the booth. 2: There is nothing different in one pen from the other. Marketing sameness! (BTW, that's a bad thing!)

I found some great online sources for unique trade show marketing ideas. Some are crazy - some are top quality.

Click here to take a look for tradeshow promotional items!

Ask these 5 killer questions of yourself and your promotional company to ensure you are getting the best return on your show budget.

  1. How will this item support our show goal and measurable return?
  2. How much of my overall show budget is going towards this item?
  3. Is this item different from what my competitor offered at the last show? Better than?
  4. What else could I do with this money to support the measurable goals? Review them and consider alternatives.
  5. Who would notice if I didn't have this in the booth?


Recent Trade Show Marketing News

'); CarpCacheShow(''); ?>



Custom Trade Show Exhibits

Florist Trade Shows Can Be Hard to Find

5 things you must know before you buy a hot display tabletop unit

Portable Tradeshow Booth

Portable Tradeshow Booths

Trade Show Accessories

Trade Show Apparel Strategies

Trade Show Cases

Trade Show Contractor Issues

Trade Show Display Companies

How to Hire Trade Show Display Designers

Tradeshow Display Booths

Tradeshow Display Company Information

Tradeshow Display Exhibit Matrix

Tradeshow Promotional Items Planner

Trade Show Table Top Displays for MLM

Trade Show Rental Exhibit Options

Truss Tradeshow Display Pros and Cons

Truss Tradeshow Booth

Truss Trade Show Booths

Tradeshow Tabletop Displays in Detail

Tradeshow Exhibit Design

Tradeshow Exhibit Booths

How to Use Trade Show Magicians to Create Huge Crowds at Your Booth

Trade Show Magic is Not a Stand Alone Activity

Looking for a Trade Show Idea?


Copyright © 2005-2007 Mitch Tarr - All Rights Reserved | Contact | Articles