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Tradeshow Promotional Items Planner Tradeshow promotional items or SWAG as they are often called is BIG business. BIG business of course if you are the company which makes the items
for tradeshow promotion. Most of the time companies plan for shows and spend cycles thinking about which items are tbe 'coolest' or 'most leading edge' but most don't spend the time to discover how an item can fit into a company brand or show plan. Follow some of these simple guidelines for selecting tradeshow promotional items and your will get better show results. Selection Criteria Why? Why would we select a certain item for our show? This is usually the most in-depth a tradeshow marketing manager will go in assessing how these items will work for you. But I don't think the why question is good enough. Last show I went to in Seattle in 2004 had 85 exhibitors. As an experiment, I counted how many had pens as their main tradeshow promotional item. Can you quess? I picked up 22 pens. All were very nice. No one objected to me just walking up and picking up a pen . . . and I kept on walking! So two observations. 1: The pen didn't keep me in the booth. 2: There is nothing different in one pen from the other. Marketing sameness! (BTW, that's a bad thing!) I found some great online sources for unique trade show marketing ideas. Some are crazy - some are top quality. Click here to take a look for tradeshow promotional items! Ask these 5 killer questions of yourself and your promotional company to ensure you are getting the best return on your show budget.
Recent Trade Show Marketing News'); CarpCacheShow('http://www.tsnn.com/blog/wp-rss2.php?cat=2'); ?>
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