FREE Report:

SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

First Name:

E-mail Address:


Tradeshow Exhibit Booths

Here are some general tradeshow exhibit booths guidelines to help you formulate the basic booth principles that you will need to think about.

Do this step BEFORE you start to think about the specific campaign.

By separating the two you will make two separate decisions. The basic booth decision and the marketing campaign decision.

Booth Size.

Both sizes come in 10x10, 10x20, 10x30, 20x20, 20x30, 30x30 and custom sizes above that.

Consider how many people you have, how much floor traffic you expect and how much of a role the booth will play in your exhibitng plan.

Booth Configuration

Are you looking at just a back wall, an island, a peninsula, table top, banner(s) or an overhead layout and configuration?

You have many choices in each type of booth and in the sizes you selected.

Your Budget

Do you think you'll spend less than $5,000, $10,000, $25,000, or $50,000.

Anything above $50,000 gives you options to think custom. Now you are not planning a booth, you are planning a place.

Campaign-specific Options

What goes in the booth? LCD displays, product demonstrations, samples, people, a stage, handouts or you-name-it?

Set these parameters in place and then you can hold the planning meeting that has the goal of brainstorming the best marketing program to meet your goals.

The temptation to spend time on the booth details (low leverage) will not take away from the time spent on marketing program selection (high leverage!)

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Book Your Travel NOW!

One thing you will most certainly discover is how much it costs to fly 10 people across the country on short notice.

Or as has happened to us, you go to book one of the block of rooms at the hotel at the conference rate only to discover the conference rate rooms are long gone.

One thing we used to do was check a booking for the show dates as soon as we confirmed we would attend. More than once we were able to beat the conference price simply by trying. In a non-sold out situation, that worked for us.

Earlier, better planning for your T&C expenses can certainly allow you to attend at a lower cost and therefore to improve your ROI.

Try a bit harder to contain your T&C expenses.

Your CFO will love you.


Recent Trade Show Marketing News

'); CarpCacheShow(''); ?>



Custom Trade Show Exhibits

Florist Trade Shows Can Be Hard to Find

5 things you must know before you buy a hot display tabletop unit

Portable Tradeshow Booth

Portable Tradeshow Booths

Trade Show Accessories

Trade Show Apparel Strategies

Trade Show Cases

Trade Show Contractor Issues

Trade Show Display Companies

How to Hire Trade Show Display Designers

Tradeshow Display Booths

Tradeshow Display Company Information

Tradeshow Display Exhibit Matrix

Tradeshow Promotional Items Planner

Trade Show Table Top Displays for MLM

Trade Show Rental Exhibit Options

Truss Tradeshow Display Pros and Cons

Truss Tradeshow Booth

Truss Trade Show Booths

Tradeshow Tabletop Displays in Detail

Tradeshow Exhibit Design

Tradeshow Exhibit Booths

How to Use Trade Show Magicians to Create Huge Crowds at Your Booth

Trade Show Magic is Not a Stand Alone Activity

Looking for a Trade Show Idea?


Copyright © 2005-2007 Mitch Tarr - All Rights Reserved | Contact | Articles