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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

Learn how to avoid these six mistakes and you will be ahead of 90% of your competition!

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Trade Show Table Top Displays for MLM

Trade show table top displays are a great tool to use if you are looking to provide a professional image AND exhibit in small local or general shows.

The key to remember here is it is not the table top display that sells your product--it is you.

The goal of the display is to get a person to stop and engage in conversation.

Then you can talk about what interests them and what you have to offer.

The extra money you spend on a pop up display or panel system may cost two times as much but not provide two times as many people to talk to.

Keep in mind, the trade show table top display is a tool to help meet your goals.

Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

Read and Know the Show Rules

Review the rules. Know what the event managers expect from you in terms of conduct, setup and breakdown times and logistics.

At one point you will be standing there ready to open your booth and you will be asking yourself a question like. "I was sure I was allowed to have a live goldfish in the booth."

You're in a strange city Cleveland for example (just kidding) and you don't have a back up plan.

How easy would it have been to review the show rules which state categorically that there are no live fish allowed on the show floor?

Every show is different just like each convention center is different and each has its own rules.

Ignore them at your peril.

Read and review the rules AND keep a copy in your show binder.


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