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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

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Trade Show Rental Exhibit Options

Trade show rental exhibit benefits can be very appropriate to your financial strategy as a business.

There are two main benefits.



One

Trade show rental exhibit costs are a fraction of purchase options.

They fit into your expense line item and can be costed against each show to help get a more accurate ROI calculation.

Two

You can assign responsibility to the rental company to ship the booth and set it up in your city.

That outsourcing saves you time and money since this is one big line item you don't have to worry about.

So if it is time to review your booth strategy or you are launching a new marketing program, now could be the time to review rental verses purchase options.



Trade Show Marketing Tip

From here on in you are reading an excerpt from The World's Most Powerful Trade Show Marketing Guide.

One Person Only-One Person Only!

Make one person responsible and accountable for show results.

This maxim is true for shows as in any other endeavour.

Lots of items have to be done on time for a show to happen successfully.

If one person owns the list, checks up on the list, revises the list, reports on the list, you have less of the old, "I though Sally was looking after that" omissions.

Assign a show manager.

 


Recent Trade Show Marketing News

MATERIAL WORLD ADDS WEST COAST EDITION IN FALL ?09
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SHREVEPORT, LA-The “Everything Green Expo,” the Ark-La-Tex region’s first show focusing on green initiatives will debut at the Shreveport Convention Center on August 22-24. The annou...

Quality Expo Moves to Charlotte
19 Jun 2008 at 4:37pm
Canon Communications announced that its biennial Quality Expo Detroit show will move from Novi, Mich., to the Charlotte Convention Center in Charlotte, N.C., to collocate with Canon-produced ATX (Auto...

Red 7 Media Launches Green Event Summit
5 Jun 2008 at 11:31am
Conference to bring together representatives from the entire event industry to learn what it means to be green. June 12-13, Sheraton Palace Hotel, San Francisco NORWALK, CT ? (March 17, 2008): Red 7 M...

D&D Expositions Announces Three New Consumer Home Shows
5 Jun 2008 at 9:45am
Top Home Show producer Joyce Mockus set to bring back Home & Garden Shows to Philadelphia region. Philadelphia, PA - For the past 25 years, Joyce Mockus has been a behind-the-scenes fixture at som...


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