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SIX Trade   Show Marketing Mistakes:  And How to Avoid Them.

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Trade Show Magic is Not a Stand Alone Activity

Think about it.

If you are planning to use Trade Show Magic to draw a crowd . . . and it will, then you need to go one step further.

Just doing magic for the audience that will build in your booth is not enough.

You Have to Have a Plan!

There are really two things you have to do to make this not just a good strategy but a great one.


You have to find a way to engage people during or after the magic to find who they are. This can be booth layout, to staff training, to enrollment tools.

But some way you have to take advantage of the fact a large crowd has stopped at your booth.


You must ensure your key marketing message is incorporated into the act. Trade Show Magic is not really about entertaining people. Although good magic does just that. People in good moods are easier to approach and build rapport with.

But it is a chance to add that EXTRA piece of having a larger group hear your key marketing message.

This will work great if your trade show audience is laser-focused as your target market.

For example, if your target is dentists, and you are at a dental convention you don't need to spend much time qualifying to discover if you have a dentist in front of you or not. They will be.

So take this chance to get your message to your audience. A special offer at the end would do the trick.

But spend the time BEFORE the show during your planning sessions (you do do planning don't you?) to go to the next level.


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